LinkedIn — connection + DM sequence

LinkedIn is a proven primary inbound+outbound channel (the “0→26k followers in 6 months” system). Two motions: content that makes them come to you, and direct DMs. This file is the DM motion; content strategy lives in the internal playbook and the business plan.

Rule: on outbound, when they book, always ask what made them respond — that tells you exactly what resonated.

Step 1 — Connection request (no pitch)

Hi [First Name] — I work with [CATEGORY] owners on cutting the admin and lead-response drag with AI. Came across [Company] and liked [SPECIFIC REAL THING]. Thought I’d connect.

Step 2 — After they accept (Day 0–1) — soft open

Thanks for connecting, [First Name]. Not pitching you — genuinely curious: of everything on your plate right now, what’s the one task you’d most want to never do again? I ask because that’s usually the first thing worth pointing AI at.

(This opens a real conversation and hands you their #1 time-sink for free.)

Step 3 — After they answer — bridge to the audit

That’s exactly the kind of thing I fix. I run a one-week AI audit for [CATEGORY] businesses — I map the 3–5 biggest time/lead leaks and hand you a plan with the hours-and-dollars on each. If [THING THEY SAID] is really eating [X hours], it’d show up first.

Want me to walk you through what that’d look like for [Company]? 30 minutes — [DAY] at [TIME] or [DAY] at [TIME]?

Step 4 — No reply after 3–4 days — value nudge

No worries if now’s not the time, [First Name]. One idea you can steal regardless: [ONE SPECIFIC TACTIC FOR THEIR CATEGORY — e.g. “an auto-drafted, personalized reply to every inbound form fill within 2 minutes, that you just approve and send”]. If you ever want the full map, the door’s open.

Warm inbound variant (they engaged with your content first)

Appreciated you [commenting on / reacting to] the post on [TOPIC]. Since [PAIN FROM POST] is on your radar — want the 30-minute version applied to [Company]? I’ll show you where the leaks are, no pitch. [DAY/TIME]?