First-Conversation Scripts — book the audit/discovery call

The only goal of every script here is one thing: get a 30-minute discovery call on the calendar. You are not selling AI, explaining automations, or pitching a price. You are creating enough curiosity and naming enough of their pain that they want to talk.

Three rules borrowed from both curricula: 1. Lead with a specific, observed gap — not a service. “I noticed X about your business” beats “I do AI automation.” Personal and specific beats fast and generic. 2. Ask for a diagnostic, not a sale. The Audit is an easy yes because it’s low-commitment and outcome-guaranteed. 3. Always propose a specific time. Never “let me know if you’re interested.” Pull up the calendar and offer two slots.

Files: - cold-email.md — outbound email sequences (4 touches). - linkedin-dm.md — LinkedIn connection + DM sequence. - cold-call-and-walkin.md — phone opener and local walk-in scripts. - referral-and-warm.md — referral asks and warm-intro scripts. - category-hooks.md — the specific observed-gap opener per business category (the “I noticed X” line that makes each script land).

Personalize before you send. Each script has [BRACKETS]. The category hook in category-hooks.md fills the most important one — the reason you’re reaching out to them specifically.